meldCX Corporate Identity
Art Direction, Branding, Graphic Design, Illustration
AOpen needed a new corporate identity for its start-up app development platform called meldCX.
Colour Andre took meldCX through a full-day brand workshop to develop a set of corporate goals, values and personality that informed design decisions in the identity development.
As well as developing the logo identity and look and feel, Colour Andre also created a series of hero illustrations to make AOpen’s brand stand out from the crowd.
As the app development process can be difficult for some people to understand and even for people at AOpen to explain, we created a series of supporting infographics to help communicate these complex issues.
Client: AOpen / meldCX
Colour Andre: Brand Workshop, Art Direction
Illustration: Bark Illustration
Writing: Lynx Writing