Globalising Medical Innovation
Problem
Eyerising International faced the challenge of globalising a myopia management device initially launched in China, requiring rebranding and repositioning for diverse international markets while ensuring product comprehension and trust.
Solution
An expansive strategy involved the creation of a universal brand appeal with culturally adaptive marketing materials, ensuring clarity in product benefits and usage. Collaborative efforts focused on constructing a digital asset management system for seamless global distribution and a CRM for market engagement. Innovative solutions included subscription-based product offerings and a hub-and-spoke distribution model to enhance market penetration and user adoption across various countries.
Outcome
The strategic rebranding and global marketing approach propelled Eyerising International from a small Australian team to the early stages of becoming a significant player in the paediatric myopia market across 11 countries, securing vital regulatory approvals and fostering robust distribution partnerships. The initiative significantly amplified brand recognition, established trust in new markets, and demonstrated substantial sales growth, reinforcing Eyerising International’s position as a pioneering entity in global healthcare solutions.
Client
- Campaign Global Brand Creation and Launch
- Year 2024
- Outputs Art Direction, Brand Messaging, Brand Style Guide, Brand Workshop Delivery, Creative Strategy, Investor Collateral, Logo, Marketing Strategy, Master Language Guide and Deck, Presentations, Print Collateral, Visual Identity System, Website
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