Driving Brand Evolution
Problem
Volgren required a revitalised brand identity that would resonate in a competitive market, reflecting their merger with Marcopolo and their enduring legacy in transportation manufacturing.
Solution
Through collaborative workshops and strategic design initiatives, Colour Andre reimagined Volgren?s brand, marrying Marcopolo?s modern aesthetic with Volgren?s storied brand elements. This fusion was manifested in a refreshed logo, a cohesive visual identity system, and multimedia content that celebrated Volgren?s craftsmanship and innovation. The rebranding effort extended to employee engagement, with internal branding initiatives that fostered a sense of pride and ownership among staff, alongside external marketing strategies that positioned Volgren as a forward-looking, reliable partner in transportation.
Outcome
The rebranding initiative repositioned Volgren as a contemporary, dynamic player in the transportation sector, enhancing its appeal to both existing and potential partners and clients. The renewed brand identity facilitated Volgren?s strategic alignment with Marcopolo, supporting business growth and sustainability in the evolving marketplace. Employee morale and brand allegiance were strengthened, reinforcing Volgren?s industry standing and contributing to a unified corporate culture.
Client
Agency
Effectus Marketing Group
- Campaign Comprehensive Brand Revitalisation
- Year 2016
- Outputs Art Direction, Brand Messaging, Brand Style Guide, Brand Workshop Delivery, Creative Strategy, Logo, Marketing Strategy, Master Language Guide and Deck, Presentations, Print Collateral, Visual Identity System, Website
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