AHRI Branding
Branding, Finished Art, Graphic Design
The Australian Human Resources Institute (AHRI) brand had a generic look and feel that relied on stock photography with very corporate colours. They wanted a fresh brand that conveyed a sense of humanity and would cut through the generally boring HR sector. The new brand architecture included a revitalised colour palette to differentiate the different arms of the business, and hand-drawn illustrations that simplified complex topics – something that stock photography alone could never have achieved.
Client: AHRI
Campaign: Membership drive explainer video
Working with: The Fuel Agency
Colour Andre: Design + Finished Art
Art Direction: Rod Clausen