YourPlay Illustrations
Illustration
Attracting the attention of people in a gaming venue that’s full of flashing lights requires lateral thinking and innovation.
We created this series of headline lockup illustrations for the Victorian Government’s YourPlay campaign, designing them to look similar to gaming machine graphics that patrons at these venues are familiar with, while delivering a very different message.
Client: Victorian Government
Campaign: YourPlay
Working with: Icon.inc
Colour Andre: Illustration