Qiara Packaging Branding
3D, Art Direction, Branding, Illustration, Packaging, Retouching
Colour Andre had the pleasure of creating these beautiful illustrations to add Qiara Kids and Qiara Adult to the Qiara range of products. After employing a highly effective technique that combined hand-drawn illustrations with photography and retouching, we also produced 3D images of all the packaging to allow for endless iterations of the collection’s images for various advertising needs.
Colour Andre was awarded a Silver medal in the 2016 Australian Design Packaging Awards for the Qiara series, in the highly competitive Health & Beauty category.
Qiara is a premium brand pro-biotic supplement for infants and breast-feeding women. Their packaging is coloured foil board overlaid with a hand-illustrated image printed in white. The painting with light technique is quite tricky (using the reflection of light shining off the silver board to reveal the image), but produced an amazing finish, which really stands out from the competition on shelf.
Client: Puremedic/Qiara
Campaign: Qiara
Colour Andre: Art Direction, Design, Finished Art, Illustrations, 3D Images, Retouching