NHD 3D Illustration of Preclinical Scanner
3D
NHD (Notting Hill Devices) is one of the world’s leading developers of medical technology. With the release of their new scanner, NHD required high-end images to boost sales of this multi-million dollar machine.
Photography of large clinical products can be difficult as the machines can’t be moved after they’ve been assembled, and lighting and space can be an issue in most medical settings. Our solution was to produce a 3D model of the scanner, which allowed us to get the exact shot required, and to make variations to the image to accommodate a variety of final machine specifications.
Used in a subsequent advertising campaign produced by Colour Andre, this image is helping to drive sales for NHD whose equipment will change the future of lung health and cancer screening.
Client: Notting Hill Devices
Campaign: Preclinical Scanner
Colour Andre: 3D Modelling
Collaboration Partners: dbgdigital (VFX Lighting)