Miele Professional Mobile CSSD 3D Explainer Video
3D, Art Direction, Explainer Videos, Motion Graphics
Miele launched its Professional Mobile CSSD for hospitals in Australia during 2016, and this teaser explainer video was created as part of the launch. The lack of engaging imagery in the original concept led Colour Andre to recommend the development of 3D motion graphics.
A hero image of the CSSD (Central Sterile Services Department) was also produced in 3D for use in other advertising.
As a result of the teaser video, the launch event was very well attended and Miele are having conversations with several Australian hospitals who have expressed interest in the CSSD.
Client: Miele Professional
Campaign: Mobile CSSD Teaser Video
Working with: Effectus Marketing Group
Colour Andre: 3D, Explainer Video