Isuzu 3D Rebadging
3D, Illustration, Retouching
What do you do when your entire line of products has undergone minor, but visible, changes and you don’t have hundreds of thousands of dollars to reshoot your entire product line? This is the problem Isuzu had after they updated their fleet in 2015. Instead of arranging for expensive reshoots, Fenton Stephens engaged Andre Colour to build the new grille and badges in 3D, then apply them, and do some retouching, to 50 high quality existing images. The result cost Isuzu a small fraction of a reshoot, and dramatically increased their return on investment made in the original shoot.
Client: Isuzu
Working with: Fenton Stephens
Original retouching completed by: Aaron Foster
Colour Andre: 3D, Retouching