Hansgrohe UCI Tour Downunder Event Sponsorship Video
Art Direction, Motion Graphics, Video Editing
In 2017, Hansgrohe made their first major foray into sponsorship of international sports by sponsoring the new Bora-Hansgrohe cycling team in the UCI World Tour. The team includ Peter Sagan, the reigning two-times world champion.
The first event of the 2017 World Tour was the Adelaide Tour Downunder, and Hansgrohe asked us to produce a video that encapsulated their sponsorship of this event and how they leverage the sponsorship to grow awareness of their brand and engage their clients.
Colour Andre was Producer, Art Director, and motion graphics designer, working with the very talented team from Betty Wants In, who shot the footage and cut together the final video.
Hansgrohe was absolutely thrilled with the outcome and we’re looking forward to producing more with them in the future.
Client: Hansgrohe
Campaign: UCI Tour Downunder Event Sponsorship
Working with: Effectus Marketing Group
Colour Andre: Art Direction, Motion Graphics, Production
Collaboration Partners: Betty Wants In