Electrifying Brands at Electric Run With Motion Graphics
3D, Art Direction, Motion Graphics
Electric Run is a cross between a fun run and a rave party, with sound and light installations set up along the course. ‘Electric Avenue’ comprises a series of eight projection screens on either side of the course and is a centrepiece of the event.
Frank Media asked us to incorporate American Tourister products and their logo into motion graphics and a visually exciting 3D world that subtly showcases the brand. Not only was this a great project to work on, it led to another brief for Fitbit at an Electric Run event in the United States.
Client: American Tourister & Fitbit
Campaign: Electric Run Sponsorship
Working with: Frank Media
Colour Andre: 3D Modelling + Motion graphics