DBA Branding
Branding, Finished Art, Graphic Design
Our brief was to establish DBA’s premium positioning in a cluttered market led primarily by low price points. It’s when a DBA retailer told us that his upmarket clients reminded him of Desperate Housewives, that we got our idea. We created a category-breaking advertising campaign, a brand refresh, and a new website, focusing on key products that boosted brand awareness – and sales enquiries – across the entire retail network.
Client: Designed Blinds Australia (DBA)
Working with: The Fuel Agency
Colour Andre: Concept Development + Design + Finished Art
Art Direction: Rod Clausen