Cube Crusaders! HR Video
Art Direction, Explainer Videos, Illustration
The outstanding team at Cube Networks wanted a more engaging way to induct new employees into the Cube way of thinking. Instead of developing a traditional boring Powerpoint, we created a comic book style explainer video to introduce the League of Cube Crusaders, each character representing a different aspect of the company’s customer service traits.
A survey of employees whose induction had included the video was conducted 6 months later, and results indicated that a significant amount of information was retained, and that staff members specifically recalled different sections of the animation.
Client: Cube Networks
Campaign: The league of Cube Crusaders HR video
Colour Andre: Explainer Video, Animation, Illustrations
Project Partners: Carl Parry from Bark (Illustrations)