Alcohol Think Again Explainer Video
Explainer Videos
The Mental Health Commission and Curtin University’s McCusker Centre for Action on Alcohol and Youth needed a social media campaign to support their ‘Glassbody’ campaign.
The campaign’s key objective was to communicate that: alcohol causes damage; regularly drinking more than two standard drinks increases your risk of alcohol-caused diseases such as stroke, cancer and heart attack; you can reduce your risk of alcohol-caused diseases by having no more than two standard drinks on any day.
Colour Andre produced a series of nine simple explainer videos that convey the key messages in a quirky and easily digestible format in under 15 seconds, making them ideal for a social media audience.
Client: Alcohol Think Again
Campaign: MHCCU
Working with: The Brand Agency
Colour Andre: Explainer Video