ACM Parts Branding
Art Direction, Branding, Finished Art, Graphic Design, Packaging
ACM parts is a new player in a well established auto parts market, so the key objective of their branding project was to make them look reliable and trusted while creating a strong retail element.
The black and white photography and bold elements conveys class and quality, while enabling a smooth amalgamation of diverse sources and qualities of photographs. Maintaining the ACM Parts brand across their sub-brands led to much stronger brand recognition in the marketplace, thereby optimising their marketing spend.
Client: ACM Parts
Campaign: Branding & Style Guide
Working with: Effectus Marketing Group
Colour Andre: Art Direction, Design, Branding, Finished Art, Packaging